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South Park "Sponsored Content" Review

This week on South Park, we deal with: ads!

Of all the characters, Jimmy was chosen to be the focal point in the endgame to this season. While I had my doubts during this episode, Matt and Trey absolutely made the right choice, as Jimmy killed it this episode. One of the best aspects of this season is it's elevation in some of the more minor characters, as Officer Barbrady and Jimmy have put together much stronger and more interesting performances as main characters than anyone else this season.

Jimmy launches the first real shot in the war against PC this week, using his platform as editor of the school newspaper. He clashes with PC Prinicipal, which is an opportunity to showcase Jimmy's true abilities in a starring role. His moral character and ethics work extremely well against PC and their beliefs, and the scenes featuring Jimmy and PC Prinicipal are the strongest of the season so far. Jimmy has a strong belief that his paper will remain clean, free of ads or censorship, which goes against PC Prinicipal's constant need to police his school. The story takes an interesting turn here, as it turns out that advertisements are the key to the PC storyline. Jimmy's ability to tell the difference between news and ads lead to a startling revelation about Leslie, the girl who was shown at the end of last episode. Leslie, and likely PC Prinicpal, are actually ads themselves, stationed right in the midst of South Park.

There was once again no true sideplot, but Mr. Garrison did receive a small part of the episode. After missing a majority of this season, we get to see him on the campaign trail, as he continues to promote himself alongside the stunning Ms. Jenner. Former Prinicpal Victoria also makes her return, as she has discovered the threat against South Park, and tells Garrison all the sordid details. It was nice to see Garrison return, and his part on the war on ads should be memorable to say the least.

I wasn't sure what to think of this turn in the plot, as the ads storyline is a pretty major shift to what they've been building up to. My major concern is that the climax could end up mirroring last year's finale disaster, with the episode just thrown together and none of it being a slight bit interesting. However, that's been my concern all season long, and Matt and Trey continue to deliver every episode. Each development of the plot has been very well done, and I think I trust them to deliver on this season's promise. Aside from that, the episode was very enjoyable and I'm looking forward to the finale. That's about the highest praise I can give for any current show.

8/10

With only a few episodes left, things are really kicking into high gear. Jimmy stepped it up a notch, and it's time for everyone else to deliver. You have to think that the boys will factor into this eventually, and it'll be interesting to say what role they will serve.

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